As you'd expect from a nerd like me, I've been googling for "65 lakh heist" three times a day for the past month. Which has shown me a few interesting things. First, that the number of results changes every hour or so. Doesn't necessarily go up, though. There seem to be websites that just aggregate all possible search terms and populate junk pages with them, and Google finds them a couple of times and then somehow removes them from search results. So you see 712 results now, and 715 results in an hour, and back to 690 the next morning. Fortunately, Google removes most of these dummy results so you don't have to wade through them.
The same sort of situation happens for book sales in the real world. My info on whether the book is doing well comes from Blaft, who get it from their distributors, who get it from... dunno, bookshops and regional offices and whatnot. So I still don't know whether or not the book's doing well enough. Oh well. At least all the reviews so far have been positive.
Speaking of which:
Chandrahas Choudhary wrote a glowing review of the book for Mint, and also posted it on his blog, The Middle Stage. The same post also became the first syndicated column of his that featured on Ultrabrown. Going by Google results, this dude is (justly) awesomely popular - more than half of the genuine results of my daily search are folks who list him on their blogroll, and so have a link to his review on one side of their blog.
Ullah Faiz, over at the UTVi site, writes a post in which he reviews both Daniyal Mueenuddin and 65 Lakh Heist. Good to hear 65 Lakh Heist get mentioned in the same breath as the newest literary sensation :).
The Global Post is an American agency that runs a website featuring articles by independent reporters. Several of these articles get syndicated by mainstream media. Mark Scheffler posts a video interview and short article on Global Post featuring Pathak ji reading from the book, and also comparing his writing to toothbrushes and pizzas (?).
The Global Post article makes its way to the blog of The Complete Review, a world literature site.
Besides all these, Blaft takes an interview of Surender Mohan Pathak himself, recording a long video, and turning it into a proper interview on YouTube. Watch this one!
Sridhar Raghavan, yes, *the* Sridhar Raghavan, mentions The 65 Lakh Heist as his most recently read book in an interview with Tehelka magazine. Hope he passes it on to Anurag Kashyap too...
There's one more interesting development. Deccan Herald asked me to write something about pulp fiction last week, which got published in their Sunday edition. Will post the text of that article in a separate post.
Now if only I could figure out how the book itself is doing!